CREATION OF ECO HOTEL CONCEPTS: : INTERNATIONAL EXPERIENCE AND POSSIBILITY OF ITS APPLICATION

Resumo

The relevance of the topic, as well as the development of the eco-activity in the hotel business is due to the fact that the formation of an ecological tourism product is impossible without the appropriate infrastructure. The popularity of the tourism cluster depends on a single concept that allows emphasizing its individuality and specificity, as well as the most efficient use of the recreational, natural, cultural and other potential of the region. Eco-hotels and complexes have firmly occupied their niche and found their regular customers, whose lists are updated every year. Eco-hotels are very popular among tourists in the USA and Europe. This is connected not only with the environmental activities of these hotels, but also with the list of additional services unique to each hotel. The ability to relax without harming the environment has become a major factor in the popularity of eco-hotels. The first place in the number of eco - complexes is rightfully occupied by the United States of America. In Russia, the popularity of eco-hotels is still questionable. Many hoteliers use the prefix "eco" in order to attract more guests, and in fact, their hotels have nothing common with the eco-hotel. This often damages the impeccable reputation of eco-hotels in the global market.