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Elizabeth Pico Leiva C, Antonella Cañete Benítez G, Martin Paniagua González P, A. Dávalos Giménez L. IMPORTANCE OF BRAND POSITIONING IN SMES. GEI [Internet]. 2023 Dec. 12 [cited 2024 Dec. 4];4(06):439-9. Available from: https://periodicojs.editoraperiodicojs.com.br/index.php/gei/article/view/1763