Karina Garcete González L, Lujan Alfonzo Cabañas L, Gabriel Galeano Rodríguez L, Ariel Téllez Elizeche E, Martínez Martínez P, Díaz Benítez S. STUDY TO MEASURE MARKET POTENTIAL AND CUSTOMER PURCHASE REASONS. GEI [Internet]. 2023 Nov. 4 [cited 2024 Dec. 4];4(05):779-96. Available from: https://periodicojs.editoraperiodicojs.com.br/index.php/gei/article/view/1704